How do you create an identity for a full-service creative agency that services distinctly different client groups?
In 2007, two divisions of the same agency came together to form every1, a fully integrated creative offering. The challenge was creating one identity that could be flexed two ways. This identity needed to create standout amongst the hundreds of London-based creative agencies, while not alienating a core regional client base of tradesmen.
Our solution was to create two sets of marcomms that could work interchangeably. One route was a minimal and fairly traditional execution, while the other employed a photographic approach. Both executions embody the idea behind every1, a collective endevour . This is echoed through the strap-line ‘Together now’.
While one execution utilized bold colours and slick typography, the additional identity was employed to create an emotional response through the use of photographs of collections to reflect the notion that 'of many, there is one'.
